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Built for SEOs who own their stack

Your whole SEO stack, unified.

Connect every SEO tool you already pay for. See what changed across your site, where you appear in ChatGPT and Claude, and what to fix next. Let an AI analyst do the boring parts.

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Works with the tools you already use

Keep the tools you pay for. Use them in one place.

SEO Dash is the dashboard layer over your existing stack: Ahrefs, SEMrush, Moz, Majestic, GSC, Analytics. We don't crawl the web at Ahrefs scale or rebuild SEMrush's keyword index. We pull what you already pay for into one view, add the bits those tools don't cover (AI visibility, change tracking, an agent that learns), and stay out of your way.

Search Console
Google Analytics
Ahrefs
Moz
SEMrush
Majestic
Bing Webmaster
DataForSEO
Umami
Plausible
Fathom
Cloudflare

The honest pitch: keep Ahrefs and SEMrush. They're the source of truth for backlinks and keywords. Stop trying to glue them to GSC + Analytics in Data Studio. Plug them into SEO Dash and let the agent answer the questions you used to write SQL for.

Who this is for

Built for people who actually do SEO work.

Solo operators

Indie founders and SEO freelancers

You own one or a few sites, you already pay for Ahrefs or SEMrush, and you want everything in one place. Starter at $9 is your tier. The AI agent handles the busywork so you can spend time writing instead of tab-hopping.

Consultants

SEO consultants managing a handful of clients

You juggle five or ten client sites and deliver weekly briefings. Pro tracks up to ten sites, runs scheduled agents that email your client every Monday, and surfaces what changed since the last report. One tool, ten dashboards, no spreadsheet gymnastics.

In-house teams

Marketing teams at growing companies

Your marketing team wants a single dashboard the whole team can check, with alerts in Slack when rankings move, with AI Visibility tracking so you know whether ChatGPT and Claude are sending people to you or your competitors. Pro covers most teams; Scale fits if you have a wider portfolio or want AI Overviews and Copilot too.

Agencies

Agencies and bigger portfolios

Scale tracks up to 50 sites, gives you 40 AI Visibility prompts across all 6 engines (including Google AI Overviews and Microsoft Copilot), and includes daily refresh. Built for teams running visibility audits across many client brands.

01AI VisibilityNew

Get found in ChatGPT, Claude, and Perplexity, not just Google.

Half your buyers are asking AI for recommendations now. SEO Dash watches whether you (and your competitors) come up across every major AI engine on a schedule, and pings you the moment you fall out of an answer where you used to win.

  • Know your share of voice in AI search, not just Google.
  • Catch a dropout the week it happens, not the quarter your pipeline dries up.
  • See which of your pages the AIs are quoting, and which they're ignoring.
  • Covers ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and Microsoft Copilot.
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02The AI analyst

Skip the analyst hire.

Most “AI for SEO” products generate fluff. This one drives a real agent through 80+ tools wired to your live data. Ask it what changed last week and get a real answer, not a content suggestion. It remembers what you teach it (target keywords, focus pages, competitors) so you're not re-explaining your business every Monday.

  • Replace the busy work an SEO contractor would charge you a retainer for.
  • Onboard it once. The same context-aware answers come back next month.
  • Bring your own LLM key for unlimited runs, or use ours and skip the setup.
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03What ChangedNew

Never get blindsided by a site change again.

When a deploy quietly tanks your title tags, when your top page falls out of the index, when two of your tools start disagreeing about a metric, you'll know the same day. SEO Dash records every meaningful change so you stop finding out a month later from a Slack screenshot.

  • Catch regressions the day they ship, not the week traffic drops.
  • Stop wasting Mondays comparing tabs to figure out what moved over the weekend.
  • When two of your tools disagree, you see it immediately instead of trusting the wrong number.
Screenshotwhat-changed.png

04Topical MapsNew

See where you're the obvious answer, and where you're not.

Your authority isn't even across topics. SEO Dash clusters your site into the topics you actually own, rates each one, and tells you which gap is worth filling next. No spreadsheet. No manual content audit. Just a map of where you're winning, where you're a thin layer, and where there's no there there.

  • Skip the manual content audit; the clusters refresh themselves.
  • Know which topic to invest in next instead of guessing.
  • Find your pillar pages and the holes around them in one screen.
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05Low-hanging fruit

Pick up the wins your tools already know about.

Keywords that already rank just off page 1 are the lowest-effort, highest-return work in SEO. Most teams never get around to them because no one filters the noise out. SEO Dash surfaces those queries continuously, ranked by impressions and sorted by how close each one is to breaking through.

  • Move keywords to page 1 without picking new battles.
  • Focus on the queries with real impressions, not long-tail noise.
  • See at a glance which terms are almost there versus within reach.
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06Internal LinkingNew

Find the links you'd never spot manually.

Old pages forget about new ones. Two perfectly relevant articles can sit on your site for years without ever linking to each other. SEO Dash reads your whole site semantically and tells you which links would actually move the needle, with the anchor text and the snippet to drop them into.

  • Ship a round of high-impact internal links in an afternoon, not a quarter.
  • Stop missing the easy wins your IA buried.
  • Re-run it after a content push to surface links to your new pages.
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07Content ideas + briefs

Stop guessing what to write about.

Your existing rankings already tell you which topics you're positioned to win. SEO Dash mines them, cross-references your gaps, and suggests ideas you can actually rank for, not whatever a generic keyword tool spat out. One click turns any idea into a content brief, ready to hand to a writer.

  • Write about what you can win, not what's “high volume.”
  • Skip the brief-writing step on every new article.
  • Stop commissioning posts that never crack page 5.
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08The unified view

Stop tab-hopping. See it all in one screen.

Search Console in one tab, GA4 in another, Ahrefs in a third, a spreadsheet trying to glue it together. Most of your SEO time goes to context-switching between tools you already pay for. SEO Dash puts them all in one dashboard, using your existing keys.

  • One Monday-morning glance covers everything you used to chase across five tabs.
  • Use the tools you already pay for. No migrations, no double billing.
  • Your data stays yours. We never train on it.
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09Performance

Get back the 16 months Search Console hides from you.

GSC's UI clamps you to 16 months and rarely lets you slice them well. SEO Dash gives you the full window with the filters and comparisons you actually wanted: query level, page level, country, device, and period-over-period deltas. The chart is the answer, not a screenshot of a screenshot.

  • Compare any range against the prior period in two clicks, not a CSV export.
  • Pull the full 16 months GSC buries behind its UI.
  • Slice by query, page, country, or device without rebuilding a filter every time.
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10Position tracker

Know how rankings actually move, not just today's snapshot.

A position is a number on Tuesday and a different number on Wednesday. SEO Dash keeps the history for every keyword you track and plots the trajectory, so you read the trend over weeks instead of guessing from a single snapshot, without opening yet another rank-tracker tab.

  • See the full trajectory of each tracked keyword, not just where it sits today.
  • Spot a slide early by reading the trend line, not a one-day number.
  • Keep your rank history in the same dashboard as everything else.
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12Traffic

Switch analytics providers without losing your dashboard.

Migrating off Google Analytics shouldn't mean rebuilding every chart. SEO Dash normalizes Plausible, Umami, Fathom, Cloudflare, and GA4 into the same unified traffic view, so you can swap providers (or stop paying for the bloated one) with zero rework.

  • Cut analytics cost without giving up the metrics you actually use.
  • Realtime visitors and 16-month history in the same view.
  • Country and device breakdowns that don't change when you change tools.
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13Scheduled agents

Get a full SEO update before your first coffee.

Decide once. “Every Monday at 7am, email me everything that moved last week.” The agent wakes up, runs the same 80+ tools you'd run by hand, and ships the answer to email, Slack, Telegram, WhatsApp, or Discord. You walk in already briefed.

  • Reclaim the Monday mornings you spend assembling a recap.
  • Catch the urgent stuff in the channel you actually live in.
  • Same agent power on a schedule as in the chat. No second tool to learn.
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14Site InventoryNew

Stop re-crawling your own site every time you have a question.

Your content is yours, but answering a simple question (which posts mention X? which pages have no schema?) usually means waiting for an audit tool to crawl. SEO Dash keeps a fresh, searchable copy of your site on hand so the agent and you can answer in seconds.

  • Search your own site by meaning, not just keywords.
  • Find orphan pages, broken links, and bad schema in one shot.
  • Powers every other agent answer about your own content.
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15Tools suite

Cancel the 30 single-purpose SEO tools you barely use.

Sitemap audit, broken-link crawl, schema validator, Core Web Vitals, redirect chain, robots.txt audit, IndexNow submission, on and on. Each one is its own SaaS with its own dashboard. SEO Dash bundles them in your existing one, and the agent can chain them automatically.

  • Drop the half-dozen single-purpose tools you only use once a quarter.
  • Long-running scans run in the background. Come back when they're done.
  • The agent runs them too, so an audit is one prompt instead of an afternoon.
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Pricing

No enterprise calls.

Three tiers. The one you pick depends on whether you want AI Visibility tracking and how many sites you run. Starting at $9 a month.

2 months free

Starter

$9/mo

Billed monthly

Hosted. Bring your SEO tool keys.

  • 1 site, 1,000 crawled pages
  • 15 managed AI agent runs / mo
  • 100 SERP queries / mo
  • BYOK LLM for unlimited
  • What Changed feed + fact store
  • Internal linking suggestions
  • Topical maps (manual refresh)
  • Full historical data
Get Starter

Pro

Popular
$49/mo

Billed monthly

Daily-driver SEO with AI Visibility.

  • Everything in Starter
  • Up to 10 sites, 10,000 pages
  • 500 managed AI agent runs / mo
  • AI Visibility: 15 prompts, 4 engines (ChatGPT, Claude, Perplexity, Gemini)
  • Scheduled agents + automated reports
  • Auto-refreshing topical maps
  • 1,000 SERP queries / mo
  • Priority support
Get Pro

Scale

$149/mo

Billed monthly

Agencies and bigger portfolios.

  • Everything in Pro
  • Up to 50 sites, 50,000 pages
  • 2,500 managed AI agent runs / mo
  • AI Visibility: 40 prompts, 6 engines (adds Google AI Overviews + Microsoft Copilot)
  • Daily refresh on AI Visibility prompts
  • 5,000 SERP queries / mo
Get Scale

Compare plans

FeatureStarter $9Pro $49Scale $149

Sites

Sites tracked

11050

AI agent

Managed AI runs per month

155002,500

BYOK LLM (unlimited)

Scheduled agents + automated reports

AI Visibility

Tracked prompts

1540

Engines (ChatGPT / Claude / Perplexity / Gemini)

Engines (Google AI Overviews + Microsoft Copilot)

Refresh cadence

Not includedWeeklyWeekly or daily

Cited-pages report + share-of-voice tracking

What Changed

Bi-temporal fact store + change feed

Cross-source consensus + contradictions

Topical maps + linking

Topical maps with auto-refresh

Manual

Internal linking suggestions

Crawl + content

Persistent crawl with semantic search

1,000 pages10,000 pages50,000 pages

Integrations

Search Console + Analytics (verified OAuth app)

Ahrefs / Moz / SEMrush / Majestic / DataForSEO (BYOK)

Bing Webmaster + IndexNow + Google Indexing

Analytics: Umami / Plausible / Fathom / Cloudflare (BYOK)

Slack / Telegram / WhatsApp / Discord

Managed PageSpeed API

Managed SERP API allocation

100/mo1,000/mo5,000/mo

Support

Community (GitHub)

Email support

Priority support

FAQ

Questions, answered.

How is this different from Ahrefs or SEMrush?

+

SEO Dash doesn't replace your SEO tools. It sits on top of them. You keep your Ahrefs subscription, plug in the API key, and SEO Dash unifies that data with GSC, Analytics, your crawl, and the AI agent into one dashboard. It also adds things those tools don't have: a bi-temporal change tracker, AI Visibility monitoring across ChatGPT and Claude, and an agent that learns what you tell it.

What's BYOK?

+

Bring Your Own Keys. For tools like Ahrefs, Moz, SEMrush, and SERP APIs, you connect your own API credentials. You pay those vendors directly on your existing accounts. SEO Dash is the unified dashboard layer.

Do I need every tool to use SEO Dash?

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Not at all. Connect what you have. Search Console is the minimum for useful data. Everything else is additive.

What is AI Visibility?

+

Tracking how often, how, and where your brand shows up when people ask AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Microsoft Copilot) for recommendations or research. SEO Dash runs your prompts across the engines on a schedule, tracks your share of voice against competitors, lists which of your URLs the AI engines cited, and alerts you when you drop out. Available on Pro (4 engines, 15 prompts) and Scale (6 engines, 40 prompts).

What does the change tracker actually catch?

+

Material changes you'd otherwise miss between reports: title rewrites, meta description changes, canonical shifts, schema additions or removals, indexability flips, audit-score collapses, queries dropping out of page 1, sources disagreeing on whether a page is indexed. Each change is a row you can mark as noise, meaningful, or fixed. The agent uses the same data to answer questions like "what changed on /pricing in the last month?".

What happens to my data?

+

Your data lives in an isolated database scoped to your account. We don't train on it, we don't share it, we don't sell it. Export or delete it any time.

Can I switch between plans?

+

Yes. Upgrade or downgrade any time from your billing settings. Changes are prorated.

What happens if I hit my AI run limit?

+

The agent pauses and prompts you to upgrade, wait for the next billing cycle, or plug in your own LLM API key to continue unlimited on your own account.

Can I bring my own LLM key on the $9 tier?

+

Yes. BYOK overrides the managed AI on any tier. If you plug in your own OpenAI or Anthropic key, you get unlimited agent runs, bounded only by your own spending with that provider.

Can I cancel anytime?

+

Yes. Cancel from the billing portal and your subscription ends at the current period. Your data stays accessible for 30 days after cancellation, then gets purged.

What counts as an AI agent run?

+

One message you send to the agent equals one run, no matter how many tools the agent fires in the background to answer it. A scheduled agent (e.g., your weekly briefing) is one run per trigger. An AI Visibility prompt run is one run regardless of how many engines it queries. BYOK LLM usage doesn't count.

Is my data portable?

+

Yes. Every site's data can be exported as CSV or JSON from the dashboard, and you can download your full tenant database file. SEO Dash is also open source on GitHub if you'd rather run your own copy entirely.

Can I use SEO Dash with multiple brands or clients?

+

Pro tracks up to 10 sites on one account. Scale tracks up to 50 sites with AI Visibility coverage across all engines. Pick the tier that matches your portfolio.

I'm coming from Ahrefs or a Data Studio dashboard. What's the migration path?

+

Plug your Ahrefs API key into Settings → SEO Data and your existing keyword + backlink data flows through SEO Dash within a few minutes. No re-indexing, no data export. For Google Data Studio (formerly Looker Studio), the closest analogue is the Overview + Facts pages: they replace whatever GSC + Analytics dashboards you've stitched together with a unified per-site view. The agent can answer the same questions you used to write SQL or LookML for, so you don't need to rebuild reports. Ahrefs and SEMrush stay live on their own accounts; SEO Dash is the unified layer, not a replacement for the underlying tools.

Do you support teams?

+

Single-user accounts today. Multi-seat team accounts (multiple logins per workspace, role-based permissions, per-user audit log) are on the roadmap as the Agency tier (~$299/mo) once 3+ paying customers ask for it. Email hello@seodash.app if that's you.

Annual pricing?

+

Yes. Toggle the cycle on the pricing section. Annual is 2 months free (10× the monthly price for 12 months of service, ~17% off). Cancel any time; if you cancel mid-term you keep service through the end of the period.

Is there a public API?

+

Yes. Every dashboard tool is exposed at /api/v1 (REST, Bearer auth, per-key scopes, rate-limited) and via a remote MCP server at /api/mcp (Claude Desktop, Cursor, Claude Code can connect directly). Mint API keys at /settings?tab=api-keys. Full spec at /docs/api.

Self-host instead?

+

Yep. SEO Dash is open source under MIT. The OSS variant is the same dashboard with the multi-tenant + billing layer stripped: single-user, single SQLite database, plug in your own keys for everything. github.com/seodashapp/seodash.

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