Analytics Providers

SEO Dash has a pluggable analytics provider system. You configure one provider in Settings > Analytics and it powers the Traffic page, Overview dashboard widgets, daily traffic alerts, and the AI agent's traffic analysis tools.

Umami

Umami is a self-hosted, privacy-friendly analytics platform. To connect:

Select "Umami" as your provider
Enter your Umami instance URL (e.g. https://analytics.example.com)
Enter your Umami username and password

Umami provides pageviews, visitors, sessions, bounce rate, and average duration. It also supports realtime visitor counts.

Google Analytics

Google Analytics uses the same OAuth connection you set up for Search Console. There is nothing extra to configure. Just select "Google Analytics" as your provider and make sure Google OAuth is connected in the Google tab.

Plausible

Plausible is a lightweight, privacy-friendly analytics service. To connect:

Select "Plausible" as your provider
Enter your API key (from Plausible dashboard > Settings > API keys)
Optionally enter a custom base URL if you self-host Plausible

Fathom

Fathom is a simple, privacy-first analytics tool. Enter your API key from the Fathom dashboard.

Cloudflare Web Analytics

Cloudflare Web Analytics is free and privacy-first. To connect:

Select "Cloudflare Web Analytics" as your provider
Enter your Cloudflare API token. Create one at Cloudflare API Tokens with the Analytics:Read permission.
Enter your Account ID, found in the Cloudflare dashboard sidebar or URL

Cloudflare Web Analytics provides pageviews and visits. Realtime data, bounce rate, and session duration are not available through the Cloudflare GraphQL API.

Site Connections

After configuring a provider, you need to map each site in SEO Dash to its analytics property. Go to the "Site Connections" section in the Analytics settings tab, find each site, and enter its analytics site ID. The site ID depends on your provider (e.g. a UUID for Umami, a site tag for Cloudflare, a domain for Plausible).